{"id":1169,"date":"2023-04-19T12:08:17","date_gmt":"2023-04-19T10:08:17","guid":{"rendered":"https:\/\/www.casanataldali.cat\/comunication-de-masse\/"},"modified":"2023-07-31T13:23:00","modified_gmt":"2023-07-31T11:23:00","slug":"comunication-de-masse","status":"publish","type":"page","link":"https:\/\/www.casanataldali.cat\/fr\/dali\/dali-lartiste\/comunication-de-masse\/","title":{"rendered":"M\u00e9dias de masse"},"content":{"rendered":"\n
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Lorsque Dal\u00ed veut faire des \u00c9tats-Unis une toile, il peint une bouteille de Coca-Cola au centre d’une composition intitul\u00e9e \u00ab Po\u00e9sie d’Am\u00e9rique \u00bb (Poesia d\u2019Am\u00e8rica). L’\u0153uvre date de 1943, alors qu’il vit depuis trois ans aux \u00c9tats-Unis pour fuir la Seconde Guerre mondiale.<\/p>\n\n\n\n

D\u00e8s son premier voyage aux USA, en 1934, il r\u00e9alise qu’un nouveau monde y \u00e9merge, domin\u00e9 par les grands m\u00e9dias qui s’emploient \u00e0 satisfaire les masses, avides d’\u00e9motions toujours plus fortes. Il en prend probablement conscience pour la premi\u00e8re fois en 1936, lorsqu’il fait la couverture du Time. <\/p>\n\n\n\n

Lui qui a toujours d\u00e9fendu que le grand public comprend mieux l’art que les \u00ab interm\u00e9diaires culturels \u00bb, embrasse avec enthousiasme cette fa\u00e7on de faire am\u00e9ricaine et participe \u00e0 toutes sortes de projets cr\u00e9atifs. Y compris \u00e0 la d\u00e9coration de vitrines des grands magasins comme celle de Bonwitt Teller sur la 5e Avenue. Les propri\u00e9taires de l’\u00e9tablissement veulent modifier sa proposition, charg\u00e9e d\u2019\u00e9l\u00e9ments surr\u00e9alistes et provocateurs. Dal\u00ed a tent\u00e9 de restaurer l’id\u00e9e originale, mais un incident s’est produit lorsqu’une baignoire a bris\u00e9 l’une des vitrines. \u00c0 cause de cet \u00e9pisode, il a fini par \u00eatre arr\u00eat\u00e9. Depuis lors, il n’y a pas un seul jour aux \u00c9tats-Unis sans que les m\u00e9dias n\u2019\u00e9voquent l’artiste catalan. <\/p>\n\n\n\n

Dal\u00ed continue d\u2019\u00e9largir ses horizons. Fascin\u00e9 par le cin\u00e9ma, il se rend \u00e0 Hollywood. Il y rencontre les Marx Brothers qu\u2019il admire, qu’il d\u00e9finit comme \u00ab trois surr\u00e9alistes am\u00e9ricains \u00bb. Le r\u00e9alisateur Alfred Hitchcock lui demande de l’aider \u00e0 tourner la sc\u00e8ne de r\u00eave que partagent Gregori Peck et Ingrid Bergman dans La Maison du docteur Edwardes (Spellbound). Il collabore ensuite avec Walt Disney et, si le projet n’aboutit pas pleinement, le fascinant court-m\u00e9trage d’animation Destino, r\u00e9alis\u00e9 en 2002, demeure.<\/p>\n\n\n\n

Le g\u00e9nie surr\u00e9aliste a aussi su profiter de l’arriv\u00e9e de la t\u00e9l\u00e9vision pour construire son personnage. Lorsque l’appareil fait irruption dans les foyers am\u00e9ricains, les marques s\u2019en servent pour \u00e9blouir la population avec de la publicit\u00e9. Pour ce, elles trouvent en Dal\u00ed un alli\u00e9. Dal\u00ed continue \u00e0 faire la m\u00eame chose \u00e0 son retour dans l\u2019Empord\u00e0 et travaille sur toutes sortes de produits commerciaux, des boissons alcoolis\u00e9es au chocolat. <\/p>\n<\/div>\n\n\n\n

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Couverture du magazine Time,<\/b><\/strong>14 d\u00e9cembre 1936<\/b>
Photographe: Man Ray. Time ltd, \u00a9FGSD<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

Lorsque Dal\u00ed veut faire des \u00c9tats-Unis une toile, il peint une bouteille de Coca-Cola au centre d’une composition intitul\u00e9e \u00ab Po\u00e9sie d’Am\u00e9rique \u00bb (Poesia d\u2019Am\u00e8rica)….<\/p>\n","protected":false},"author":1,"featured_media":2187,"parent":1541,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/comunicacio-de-masses-template.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1169","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nM\u00e9dias de masse - Casa Natal Salvador Dal\u00ed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casanataldali.cat\/fr\/dali\/dali-lartiste\/comunication-de-masse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9dias de masse\" \/>\n<meta property=\"og:description\" content=\"Lorsque Dal\u00ed veut faire des \u00c9tats-Unis une toile, il peint une bouteille de Coca-Cola au centre d’une composition intitul\u00e9e \u00ab Po\u00e9sie d’Am\u00e9rique \u00bb (Poesia d\u2019Am\u00e8rica)....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casanataldali.cat\/fr\/dali\/dali-lartiste\/comunication-de-masse\/\" \/>\n<meta property=\"og:site_name\" content=\"Casa Natal Salvador Dal\u00ed\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/casanataldali\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T11:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casanataldali.cat\/wp-content\/uploads\/2023\/06\/3434.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1897\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@casanataldali\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.casanataldali.cat\\\/fr\\\/dali\\\/dali-lartiste\\\/comunication-de-masse\\\/\",\"url\":\"https:\\\/\\\/www.casanataldali.cat\\\/fr\\\/dali\\\/dali-lartiste\\\/comunication-de-masse\\\/\",\"name\":\"M\u00e9dias de masse - 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